THE PROJECT & outcome
ThisConnect Sports powered London Lions Basketball Women’s Club home game fan experiences for season 25/26. Transforming their new stadium energy at New City College and increasing fan engagement plus attendance by 40% across consistent home fixtures.
Bringing the fans closer to the athletes by making them truly feel part of the game day experience. In person fan MVP awards, competitions, player interviews and more!
Make it stand out
Introducing fan zone area physical assets to encourage fans to celebrate, cheer and boost the atmosphere moral.
Make it stand out.
Incorporating the London Hackney culture by centring the New City College students through all hosting activities for fan engagement elements. Representation creates a massive shift when it’s done authentically, instantly the fans felt relatable to the students.