BRAND ACTIVATIONS CELEBRATING WOMEN’S FOOTBALL

Festival of Women’s Football, a brand dedicated to celebrating women and girls football, launch a new groundbreaking industry awards ceremony on 23rd April 2025. This historic date called for a ceremony like no other and most importantly, one that truly embodied the spirit and inclusivity of the women’s football community.

To achieve this they needed various event and brand activations on the ground, setting a new standard for how we celebrate women and girls at awards events. This ceremony not only marked a significant milestone but also established a new normal for inclusivity and celebration in the world of women’s football.

CREATIVE EXECUTION

EVENT ACTIVATIONS

Ideation, planning and execution of five on the ground activations, ensuring a memorable experience for all guests.

  • Virtual Reality Experience - Festival of Women’s Stadium

  • Well-Being Pod - Experience Pro Sports Therapy Treatment & Advice

  • Graffiti Wall - Leave A Heartfelt Message or Drawing

  • 360 Selfie Spinner - Capture A Selfie Video With A Pro Baller

  • Fast Feet Football Ring - Test Your Skills, Compare To The Pros

EVENT PARTNERSHIPS

Connect potential event sponsors, managing introductions and negations to secure partnerships that align with FOWF’s vision. Successfully securing four brands - IDA, MAAREE, She Plays Football & SMSM Therapy.

EVENT SPONSOR ACTIVATIONS

Sponsor activation collaboration from ideation to execution, ensuring all rights holder terms are met.

EVENT EXPERIENCE

Implementation of a comprehensive engagement plan, including the below elements and securing talent to deliver :

  • Look & Feel of Activation Rooms: themed rooms for immersive experiences

  • Activation Host: secure energetic host talent Ayisha Gulati to keep the audience involved throughout the night

  • DJ: secure DJ + ex football player Portia Walker to enhance the atmosphere

  • Content Creators: collaborations with four female football content talents to capture and share event highlights

  • Prize Giveaways: organising activation prize give aways and content plan for announcements keep guests engaged throughout the night