EXPERIEINTIAL ACTIVATIONS

Helping sport brands grow deeper connections to audiences through a range of activation types; fan zone areas, match-day experiences, community social impact initiatives and/or partnership rights delivery.

Project Types: Retainer, Annual Event or Bundle Activations.

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ATHLETE BRANDING

Working one-to-one with athletes to build a bespoke brand pyramid that helps athletes learn how their personality characteristics aligns to brands whilst enriching their power to connect to their fanbase through athlete led activations.

Project Types: Via Clubs, Leagues or Athlete Direct.

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FAN DATA

Fandom data analysis, consultancy and reporting. Our in-depth analysis is delivered through expert consultancy and clear reporting, ensuring you have the strategic foundation to optimise every fan engagement initiative.

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Our CAPABILITIES

    • Fan Research & Analysis

    • Brand Fan Culture & Community Strategy

    • Match Day Experience Audits & Optimisation

    • Creative Ideation & Concept Development

    • Athlete Brand Profiling & Alignment

    • Campaign Alignment (Digital & Physical)

    • Activation Content Planning & Strategy

    • Experiential Narrative & Journey Mapping

    • 3D Environment Design & Visualisation Mock Ups

    • Production Sourcing & Supplier Management

    • Technical Design & Drawing Packages

    • Build Management & Logistics

    • Digital Asset Creation (Event Graphics, Motion, UI/UX for activations)

    • On-Site Activation Management

    • Talent Planning & Management (Athletes, Influencers)

    • Content Capture Execution (Photo, Video, Live Streaming)

    • Event Health, Safety, & Compliance

    • Post-Event Breakdown & Reconciliation

    • Digital Amplification Plan (to continue activation movement)

    • Fandom Data Collection & Profiling

    • Data Ideation & Strategy (What to measure and why)

    • Post-Event Reporting & ROI Analysis

    • Digital Amplification Strategy (Shifting IRL connections to global audiences)

    • Activation success reporting

    • Audience behaviour tracking

    • Benchmark & Predictive Analysis

  • Workshop sessions for the following modules:

    • Activation strategy, development & execution (for optimal fan engagement)

    • Data Utilisation - how to measure the success of activations, partnerships + capitalise on fan engagement touch-points.

    • Exploring Today's Fandom - delve into the intricacies of contemporary fandom. Discover methods for clubs to analyse their fandom culture and leverage the intersection between athletes and fans.